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Tokenized Commodities Council2022LiveMedium Project
Wix Studio Website Development for TCC
Full website design and build for a global fintech council representing Paxos, Brink's, and the LBMA — establishing institutional authority in the tokenized assets space.
blockchaintokenizationtechnologynon-profit
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Overview
Shapeflux designed and developed the complete web presence for the Tokenized Commodities Council, a global not-for-profit at the forefront of the tokenized assets industry. The project encompassed visual identity application, content architecture, and the full build of seven core pages — Home, About, Membership, News, Events, Research, and a gated Members Portal — all delivered on Wix Studio. The scope demanded a dual-audience experience: one that could speak credibly to prospective members evaluating organizational fit, and simultaneously serve the broader institutional finance community looking for authoritative research and thought leadership. Member organizations including Paxos, Diamond Standard, Brink's, and Malca-Amit, alongside institutional partners such as the LBMA and Financial Times Live, required careful brand representation throughout. The final product positions TCC as a serious, trust-first institution in the rapidly evolving tokenized commodities landscape — with a polished digital presence that reflects the caliber of its membership and the significance of its mission.
The Challenge
The Tokenized Commodities Council was operating without a web presence that matched the weight of its institutional membership or the ambition of its global mandate. As a not-for-profit representing some of the most recognized names in tokenized assets and commodity finance, the absence of a credible, well-structured website created friction in both member recruitment and public-facing legitimacy — particularly when engaging with enterprise-level partners and financial media. Beyond brand perception, the organization needed to serve two fundamentally different user types from a single platform: prospective members who needed to understand governance, value, and how to apply, and an external finance audience seeking research and industry updates. Designing a coherent information architecture that served both without compromise — while maintaining institutional authority at every touchpoint — was the central challenge Shapeflux was brought in to solve.
Our Approach
Shapeflux began with a content architecture audit to map the two core user journeys before a single design decision was made. By clearly defining the needs of prospective members versus the broader research audience, the team established a page hierarchy and navigation structure that guided each segment intuitively through the site without overlap or confusion. This structural clarity became the foundation on which all visual and interaction decisions were built. The visual direction was calibrated for a fintech and institutional finance audience — clean typographic hierarchy, a disciplined grid, and restrained use of color to project authority and credibility. Member branding was handled through animated logo carousels that gave prominent placement to TCC's high-profile partners without disrupting the editorial tone of the wider site. The gated Members Portal was designed as a distinct experience layer, reinforcing the value of membership through access-differentiated content. Wix Studio was selected for its flexibility in building custom layouts and dynamic content structures while giving the client full ownership of ongoing content management.
Results
The Tokenized Commodities Council launched with a fully realized digital presence capable of representing the organization at the highest institutional level — from LBMA partnerships to Financial Times Live engagements. The site delivers a coherent, trust-optimized experience across all seven pages, with clear conversion pathways for prospective members and a structured content hub for the wider finance community. Beyond launch, TCC gained a scalable platform they can manage and grow independently via Wix Studio, with a design system and content architecture built to accommodate expanding membership, new research publications, and future events programming. The project established a visual and structural benchmark for how emerging standards bodies in the tokenized assets space can present themselves with the authority and polish their institutional partners expect.
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