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Capgemini2022LiveSmall Project
Email Templates in Figma for Capgemini
Designed scalable email templates in Figma for Capgemini's global campaigns, delivering HTML-ready assets and upskilling their internal team.
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Overview
Shapeflux partnered with Capgemini, one of the world's leading consulting and digital transformation firms, to build a suite of professional email templates within Figma. The goal was to establish a consistent, brand-aligned visual system that could be efficiently exported as HTML and deployed across multiple email marketing campaigns. Beyond the design deliverables, the engagement expanded to include hands-on Figma consulting for Capgemini's internal team members. This ensured their designers could maintain, iterate, and scale the templates independently after handoff. The result was a cohesive email design system that streamlined Capgemini's campaign production workflow, reduced design inconsistencies, and empowered their team with the skills and tools to operate more efficiently at scale.
The Challenge
Capgemini's marketing and communications teams were producing email campaigns without a standardized design framework, leading to visual inconsistencies across sends and a slow, fragmented production process. Templates were being built ad hoc, making it difficult to maintain brand integrity across different regions and campaign types. Additionally, their internal designers had limited familiarity with Figma's more advanced capabilities, creating a bottleneck when it came to producing HTML-exportable assets quickly and accurately. They needed both a reliable template system and the internal knowledge to sustain it long-term.
Our Approach
Shapeflux began by auditing Capgemini's existing email communications to identify recurring layout patterns, content structures, and brand inconsistencies. Using these insights, a modular email template system was designed in Figma, built with reusable components and clearly defined styles that mapped directly to their brand guidelines. Each template was structured for clean HTML export, with developer-friendly annotations and layer organization to ensure a smooth handoff to their email deployment team. Alongside the design work, Shapeflux delivered focused Figma consulting sessions for Capgemini's internal designers, covering component libraries, auto layout, and best practices for maintaining a scalable design system — giving their team the confidence and capability to own the system going forward.
Results
Capgemini's marketing team left the engagement with a complete, production-ready library of email templates that brought consistency and speed to their campaign workflow. The modular system significantly reduced the time required to brief, design, and approve new emails, cutting down iteration cycles across their communications team. Equally important, the Figma consulting sessions measurably improved the internal team's proficiency, reducing their dependency on external resources for future design updates. The templates were successfully deployed across active email campaigns, delivering a polished, on-brand experience to Capgemini's global audience.
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